Instant Gratification

http://instant.search.yahoo.com
Yahoo understands that concept. Brand new; as you type, Yahoo takes you to a relevant site. For example, I typed -- Braves -- (as in Atlanta Braves) and it instantly gave me the scores for the past few days.

Yahoo!: Way to go!

By the way, at the above site, with one-click, you can add the instant search feature to this site:
http://search.yahoo.com.

Additional details at Yahoo's blog.

And . . . if you want to learn more about Yahoo's strategy for simplification, read this article in Business Week.